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5 Tips to Spruce Up Your Paid Search for the Holidays
The holidays are here! For those working in the digital world, this usually means a little more budget, some loftier goals and a lot more pressure to have your campaigns perform well. George Chen, our...
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Does Your Culture Foster Marketing Innovation?
Regardless of the form we choose to support, I think it’s safe to say we all share a belief that art deserves a place of prominence in our culture. When we choose to market the arts, we take on the...
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Google Analytics: Powerful or Useless? That Depends on You.
More than 90% of arts organizations indicated on a recent survey that they are not using Google Analytics to its potential. We asked our Senior Director of Analytics, Yosaif Cohain, to answer some...
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Cut a Print Ad. Create a Video.
We all know print is dying, if it’s not already dead.So where are you investing your former print dollars? In creating and distributing video, I hope.
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2014 Performing Arts Digital Marketing Benchmark Study
For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at...
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Why You Should Know and Love Facebook’s Carousel Ads
Does your News Feed seem a little different? It’s not your eyes deceiving you—it’s Facebook’s carousel ads.Facebook first introduced this ad format almost a year ago, formerly dubbed as “multi-product...
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Subscription Campaigns in the Digital Age
Catwalking/Getty ImagesWhile this summer is shaping up to be the season of retro eyewear, our summer months have been all about digital subscription campaigns. Trust us—it’s just as cool!
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Practical Advice for Managing Your Website Redesign
Digital Marketing Boot Camp for the Arts is October 29-30 in NYC. We’re featuring Boot Camp speakers to give you a taste of their sessions and to get you pumped to flex your digital marketing muscles....
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5 Reasons Not to Build an App
Digital Marketing Boot Camp for the Arts is October 29-30 in NYC. We’re featuring Boot Camp speakers to give you a taste of their sessions and to get you pumped to flex your digital marketing muscles....
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You Probably Suck at Getting Leads
I just saw the results from the first day of Alvin Ailey American Dance Theater's on-sale for their five week holiday season in NYC. The results were excellent—18% ahead of last year's first day of...
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Activating Your Physical Space to Enhance Your Brand
Digital marketing efforts enable patrons to discover our programming and allow us, as marketers, to learn more about them through data collection and CRM management. But what do we do when these...
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Building a Content Marketing Strategy from the Ground Up
You wake up with a sense of purpose. This is the year you’re going to shake up your marketing strategy. Years of the same old playbook have and landed you in plateau-land when it comes to lead...
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A Beginner's Guide to Simple Customer Segmentation
There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.
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What Arts Organizations Can Learn from SoulCycle
Last week I took my first SoulCycle class. I was curious (and late to the game) to discover what all the hype was about.
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Creating Strong Content without Breaking the Bank
I love attending digital marketing conferences and professional development workshops. The conversations with peers and masters of the digital trade never fail to inspire me. Between multiple hits of...
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Use Your Words: Inspiration for Stellar Digital Copy
Language can change someone's entire perspective in an instant. It can pique interest, spark passion, and inspire thought. I've realized what a gift it is to both love words and have the opportunity to...
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For Your Viewing Pleasure: Stellar Arts Marketing Videos
Video content is critical to your digital marketing strategy. I frequently say —"Cut a Print Ad. Create a Video."
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Iterative Design – Building Effective Websites Over Time
In the beginning there was a new website or a redesign… and people were impressed. Compliments were passed. Beer was shared. The website was built according to plan—populated with snappy content and...
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When Paid Search and Google Grants Should Join Forces to Drive Conversions
All of us working at or with nonprofits love the “Monopoly money” Google gives us every month via our Google Grant accounts. That $10,000 in free, monthly search advertising money calls to mind the...
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Social is Sexy but Email Still Pays the Bills
The web has no shortage of alarmist articles about how "email is dead" yet email is very much still alive. Let’s be honest—email is known as social media’s lame older brother. However it is a critical...
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